Peel
Peel helps you grow faster by making it easy to see what's happening and why.
Developed by: Peel
Support Email: hello@peelinsights.com
About Peel
Peel is the automated customer analytics platform that helps Shopify merchants grow faster by making it easy to see what’s happening and why. When you connect Fairing to Peel, you can use your Fairing questions and responses to segment any of the 100+ pre-computed metrics in Peel.
Peel and Fairing
Fairing allows you ask questions to your customers to build your data stream of marketing insights and now with the Peel integration, Peel supercharges that data by analyzing it across 100+ revenue analysis metrics.
Analysis like Lifetime Value, Repurchase Rate, AOV, Retention/Returning Rate metrics, Sales and Order reports can all be broken down by the responses to the questions you ask your customers.
Media
Use cases
- Evaluate your marketing channels
Use first-party data from a "How did you hear about us" (HDYHAU) survey to understand which channel (e.g. television ad) produces higher LTV customer than others.
- Better understand your customers
Use the information collected in your surveys (age, gender, motivation, etc) to assign archetypes to specific personas and dig into whether those personas have a higher LTV, AOV, Repurchase Rate, etc. Then use that information to inform your marketing and product strategy.
- Inform your marketing campaigns
Design onboarding and brand marketing campaigns based on the responses to the questions you ask. For example, if you ask about house hold size, you then can look at the Days Since First Order metric or Time Between Purchases metric to understand the differences in purchasing frequency based on the household sizes responses.
